Start here (in French)
GEO : être cité par ChatGPT, Perplexity et Google
GEO : comment ChatGPT, Perplexity et Google choisissent leurs sources, ce que Google recommande depuis mai 2026, les robots à autoriser et la mesure.
Library
Everything we publish, sorted by topic: an in-depth guide to start with, articles to go further, short answers to decide, definitions, comparisons and calculators to put numbers on it. Articles cite their sources.
Being found on Google and cited by ChatGPT, Perplexity or Google's AI overviews: useful pages, clean technical foundations and verifiable facts.
A budget follows from what a client is worth: account structure, measurement through to the real enquiry, and weekly decisions.
A sustained editorial line, emails that reach the inbox, reviews earned without cheating: the enquiries you do not buy by the click.
Redesign, accessibility, performance, mobile apps: what makes a website bring in enquiries and an app genuinely useful.
Keep off-the-shelf software, configure it or build custom: the real costs, the selection criteria and the automations that end double entry.
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3 questions, a full 3-year cost calculation and a decision table: how to choose between off-the-shelf and custom software in a single meeting.
Profitable uses first, guardrails, the phone, and how readable your company is for the assistants that buy on behalf of their users.
Start here (in French)
Le rôle d'un agent IA dans une PME : sept usages qui rapportent, ceux qui déçoivent, les garde-fous indispensables et le coût d'un premier agent.
Twelve indicators, one screen, figures updated every morning: what a leadership team looks at and how to build it.
The EU AI Act, GDPR, professional secrecy and accessibility: the obligations, the deadlines and the plan to meet them.
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