Calculator
Ad budget and acquisition cost
Start from your target of new clients: the calculation works back to the enquiries, clicks and media budget needed on Google Ads, Meta Ads or LinkedIn Ads, then compares the acquisition cost with what a client is worth.
The starting values are examples: replace them with your own figures, taken from your ad accounts and your CRM.
Result
Monthly media budget required
€2,500
per month, excluding VAT and fees
- Enquiries required
- 50
- Clicks required
- 1,000
- Cost per enquiry
- €50 excl. VAT
- Cost to acquire a client
- €250 excl. VAT
- Revenue generated
- €30,000 excl. VAT per month
- Revenue per €1 of advertising
- €12
- Margin after advertising
- €15,500 excl. VAT per month
Below €5,000 of media budget a month, a simple campaign run in-house is often enough; our Express Diagnostic tells you where to start.
Our online advertising expertiseIndicative estimate, ahead of any quote: precise costing happens during a diagnostic.
Next step
These numbers give you a sense of scale. Costing happens during a diagnostic, Express or strategic depending on your size.
Get the detail