These figures give an order of magnitude.
The precise price is set when the project is scoped, after a first 30-minute call.
Calculator
Ad budget and acquisition cost
Start from your target of new clients: the calculation works back to the enquiries, clicks and media budget needed on Google Ads, Meta Ads or LinkedIn Ads, then compares the acquisition cost with what a client is worth.
The starting values are examples: replace them with your own figures, taken from your ad accounts and your CRM.
Result
Monthly media budget required
€2,500
per month, excluding VAT and fees
- Enquiries required
- 50
- Clicks required
- 1,000
- Cost per enquiry
- €50 excl. VAT
- Cost to acquire a client
- €250 excl. VAT
- Revenue generated
- €30,000 excl. VAT per month
- Revenue per €1 of advertising
- €12
- Margin after advertising
- €15,500 excl. VAT per month
Below €5,000 of media budget a month, a simple campaign run in-house is often enough.
Our online advertising expertiseIndicative estimate, ahead of any quote: precise costing happens during a diagnostic.
Next step
€10,000
Our projects start at (excl. VAT)
A custom website from €10,000, custom software or a dashboard from €15,000, excl. VAT. A first 30-minute call, then a written, priced proposal.
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