Answers
Answers
The questions business leaders ask us, handled one at a time: a direct answer in three sentences, then the detail, with the figures published on this site.
How much does a custom business tool cost in France?
The price question comes first, and it deserves numbers. This page sets out the ranges we charge, the factors that drive the bill up, and how to find out in an hour whether custom is worth it for you.
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Custom CRM or off-the-shelf software: how do you choose?
An off-the-shelf CRM installs in a week and is paid for every month. A custom CRM is built in a few weeks and belongs to you. The right choice comes down to three criteria you can assess yourself.
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What dashboard does a mid-size company's leadership team need?
A leadership team does not need a data warehouse. It needs a single screen, refreshed every night, that answers 3 questions: sales, deliveries, cash.
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Can a law firm use AI without breaching professional confidentiality?
Yes, provided no identifiable case file ever goes into a consumer tool. Hosting in Europe, partitioned access, an audit log and a written ethics framework: those 4 points make the difference.
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What does the EU AI Act change for a French mid-size company?
The EU AI Act is not just for tech giants. A company that uses AI tools has concrete obligations: know what it uses, inform, and frame how its teams use AI.
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How much does an online advertising agency cost?
Two lines always coexist: the media budget you pay to the platforms, and the fees of the agency that runs it. Confusing the two is the first cause of disappointment.
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How do you get cited in ChatGPT, Claude and Perplexity answers?
AI assistants do not rank pages, they cite sources. Being cited requires pages that answer one precise question, with verifiable facts and a structure a machine can read.
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Should you replace your software subscriptions with a custom tool?
Stacking twelve subscriptions is expensive, but replacing everything at once is rarely a good idea. The useful question is which ones to replace, and in what order.
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How long does it take to build a management cockpit?
The timeline depends above all on the availability of your data and the clarity of your indicator definitions; development itself counts for little.
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AI agents at work: which use cases pay off first?
The first profitable agents are never the most spectacular. They are the ones that remove a repetitive task, measurable in hours, on a process you already run well.
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How much does Stratedge OS cost, and how do you get it?
Stratedge OS is the software we use to run our own business and deploy for our clients. It brings together projects, clients, documents, quote and invoice tracking, indicators and agents. This page sets out the three formats, what they include, the price of set-up and the two ways to get it.
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How do you prepare the sale of your company with digital tools?
A buyer does not buy an address book or a founder: they buy a company that runs without them. This page sets out what they look at, the four digital workstreams that make the difference, and the timeline to run them without rushing.
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You support business owners: how do you offer them a steering tool without carrying it yourself?
Accountants, lawyers, brokers, consultants, agencies, incubators, business networks: the business owners you support increasingly ask you for a tool to steer, follow their projects, quotes, invoices and documents. Building it or supporting it is not your job. This page explains how to offer it without carrying the load, and what you gain.
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Can an AI agent answer my company's phone?
Firm, clinic, shop, workshop, service SME: the phone rings during appointments, site visits or meetings, and a missed call is often a lost client. A voice agent can pick up, provided it is properly framed. This page sets out what it does, what it never does, the rules to respect and what it costs.
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Stratedge OS or an Excel spreadsheet: which one to run your company?
The spreadsheet is the most widespread steering tool among business owners, and for good reasons. This page shows where it holds, where it breaks, and what Stratedge OS changes, on subscription from €250 excl. VAT per month, for a company that has outgrown what a file can do.
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Agency, freelancer or off-the-shelf software: who should build your business tool?
Three paths lead to a business tool: off-the-shelf software you configure, a freelancer who develops, or a technology partner that designs, builds and maintains. Each is the right choice in one precise situation, and the wrong one in the other two.
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Custom-coded website or Webflow and WordPress: how do you choose?
A website builder such as Webflow or WordPress gets a site online fast and lets your teams edit it. Custom code is justified when the site becomes an application: client spaces, journeys connected to your tools, performance and accessibility requirements you must meet.
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Custom management cockpit or Power BI and Looker Studio: which to choose?
Power BI and Looker Studio are excellent visualisation tools, and we use them when they are the right choice. A custom management cockpit answers a different question: clean data, shared definitions and the screen the leadership team opens every morning to decide.
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AI agent or human assistant to answer the phone?
A human assistant understands nuance, reassures and makes decisions; a voice agent misses no call, at any hour, and leaves a written summary of each one. The right answer is rarely one without the other, and it depends on what your calls actually contain.
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Build in-house or outsource: should you hire a developer?
Hiring a developer is the right choice when the software is your product and evolves every week. Working with a technology partner is the right choice when the software serves your business without being your business, and you want a written scope, a price and a date.
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Production rule: four new pages a month, written and signed by a human, never published raw from an AI.