Glossary
Glossary
Digital terms explained for business leaders: those of a project, from the first quote to go-live, and those of acquisition, from search to advertising. Each page gives a one-sentence definition, then what the subject changes for a business owner and how we handle it.
A
- Acceptance testing (recette)
The phase where the client checks, on a test environment and with real cases, that what was delivered works as agreed before it goes live.
- AI agent
A program that uses an AI model to carry out a task inside your tools, step by step, leaving a trail and stopping where a human has to decide.
- API
An interface that lets two pieces of software exchange data or trigger actions in each other, with no human intervention and no re-entry.
- Automation
The automatic execution of a chain of actions across your tools according to fixed rules, with no human intervention, as soon as a trigger event occurs.
C
- CAC (customer acquisition cost)
Total marketing and sales spending over a period divided by the number of new clients won in that same period.
- Client portal
An online space where your clients follow their files, upload documents, sign and pay, connected to your internal tools with access rights per file.
- Connector
A ready-made component that links one specific tool (accounting, bank, CRM, advertising, spreadsheet) to another system and pulls its data in.
- Conversion tracking
Measuring the useful actions that follow a click or a visit (quote request, purchase, call), to know which campaigns produce clients.
- Custom business tool
Software built for one specific company, around its rules, its approvals and its vocabulary, rather than picked off the shelf.
- Custom CRM
A sales tracking tool built around a company's real sales cycle, with as little data entry as possible and follow-ups that go out on their own.
D
- Daily rate (TJM)
The price of one day of work by a consultant or a developer, excluding tax, used as the basis for billing by time spent.
- Digital accessibility (RGAA)
A website's or application's ability to be used by everyone, including with a keyboard or a screen reader, measured in France with the RGAA method.
- DKIM (DomainKeys Identified Mail)
A cryptographic signature added to emails by the sending tool, proving the domain of origin and that the message was not altered.
- DMARC
A rule published in DNS telling mailbox providers what to do with an email that fails SPF and DKIM, and asking them to send reports.
E
- Editorial line
A written rule setting who the company publishes for, on which topics, in which formats and at what pace, so that every piece serves the same goal.
- Email deliverability (SPF, DKIM, DMARC)
Whether a company's emails reach the inbox rather than the spam folder, which depends first on authenticating the domain.
G
- GDPR applied to a business tool
The personal data rules to respect in software that handles clients, employees or case files: access, retention, individual rights and processors.
- GEO (visibility in AI assistants)
The work that makes a company's pages understandable and citable by ChatGPT, Perplexity or Google's generated answers, when a client asks them a question.
- Google AI Overviews
Answers written by Google's AI at the top of some results, with links to the pages that support them.
- Google Search Console
Google's free service that shows how a site appears in Search: queries, clicks, indexed pages, errors and presence in AI answers.
H
- Hosting in Europe
The choice to run software and store its data on servers located in the European Union, under European data law.
L
- Landing page
A page built for a single action, where a visitor lands from an ad, an email or a link, with a promise, proof and a form.
- LTV (customer lifetime value)
The margin a client brings over the whole relationship; compared with CAC, it tells how much it is reasonable to spend to win that client.
M
- Management cockpit
A single steering view that brings together a company's vital indicators, fed automatically by its tools and read every morning by leadership.
- MRR (monthly recurring revenue)
The subscription revenue a company collects every month in a predictable way, excluding one-off sales, used to steer a recurring business.
N
- No-code and low-code versus custom software
Tools that let you build an application by visual assembly, with little or no code, as opposed to software developed to order.
P
- Program
Our engagement format for a complete system: diagnostic, architecture, then a build in lots delivered every week, from €15,000 excl. VAT.
R
- Reversibility
A company's ability to take back its software, its data and its documentation, and to carry on without its provider, at any time.
- ROAS (return on ad spend)
Revenue attributed to ads divided by their cost: a ROAS of 4 means €4 of sales for €1 of advertising, before margin and other costs.
- robots.txt file
A file at the root of a site that tells crawlers what they may read; it hides nothing and does not stop a page from being indexed.
S
- SEO
The set of practices that lets a website appear in Google results for its clients' searches, without paying for advertising.
- SPF (Sender Policy Framework)
A DNS record listing the servers allowed to send email on behalf of a domain, checked by mailbox providers when a message arrives.
- Sprint
Our shortest engagement format: one well-defined module, described in writing, shipped to production in four to six weeks, from €6,000 excl. VAT.
- Structured data (schema.org)
Invisible markup, usually JSON-LD, that describes a page to search engines in the schema.org vocabulary: organisation, article, product, breadcrumb.
U
- UTM parameters
Tags added to a link's address (utm_source, utm_medium, utm_campaign…) so that the analytics tool credits the visit to the right campaign.
In your company
Thirty minutes on a video call with a Stratedge expert, to see what this subject changes for you, with your tools and your team.