STRATEDGE CONSULTING

Expertise

Analytics and measurement

Know what every euro and every click brings back.

Most companies have statistics; very few have reliable numbers. We install clean measurement, from the first click to the invoice, so your marketing decisions rest on something better than intuition.

The problems this solves

« Three tools give three different numbers for the same day. »

« Impossible to say which campaign brought which client. »

« The conversions being counted are not actual sales. »

« The monthly report takes half a day and nobody reads it. »

What you get

  • Measurement planwhat we count, why, and who reads it
  • Clean conversion tracking, from click to revenue
  • Consent and GDPR compliance built in
  • One dashboard: traffic, enquiries, sales
  • Alerts when a source drops

An example

Context

Nemitis: an ad account managed on clicks, with no reliable conversion data.

The system

Conversion tracking rebuilt end to end, then campaigns steered on real cost per enquiry.

Cost per lead ÷3

Conversion ×2.3

+620 qualified clicks per month

The tools we use

GA4 and Matomo, Google Tag Manager, server-side tracking when needed, CRM connection to close the loop to the sale.

Frequently asked questions

Default GA counts page views. We connect the click to the enquiry, the enquiry to the quote and the quote to the invoice. That full loop is what makes decisions possible.

A first 30-minute video call

We look at where you are, what is getting in the way, and tell you plainly what we would do in your shoes.

Our fixed-price products start at €500 excl. VAT and custom builds at €6,000 excl. VAT. We usually start with a diagnostic. See our engagement formats