STRATEDGE CONSULTING

Expertise

Custom CRM

A CRM your teams will actually use.

We model your real sales cycle, the one your reps already follow, then build the tool around it: as little data entry as possible, and follow-ups that go out without anyone having to remember. The pipeline reads at a glance.

The problems this solves

« The off-the-shelf CRM was abandoned after 3 weeks. »

« The pipeline lives in the founder's head. »

« Follow-ups go out on gut feeling. »

« Marketing, sales and billing are not connected. »

What you get

  • Modelling of your real sales cycle
  • Custom CRM, or expert configuration of an off-the-shelf tool when that is enough (we will tell you which)
  • Follow-up and qualification automations
  • Email sequences and marketing automation
  • Connection to billing
  • Sales performance dashboards

An example

Context

A platform with a fully automated CRM, from first contact through to invoicing.

The system

Qualification, follow-ups and billing connected together, with a single sales dashboard.

From first contact to invoice

Automatic lead qualification

One shared pipeline

The tools we use

Supabase, React, HubSpot or Attio when the market fits, Make or n8n, Stripe.

Frequently asked questions

When an off-the-shelf tool covers your sales cycle, we configure it and stop there. Custom development makes sense once your rules, approvals or billing fall outside the standard model.

A first 30-minute video call

We look at where you are, what is getting in the way, and tell you plainly what we would do in your shoes.

Our fixed-price products start at €500 excl. VAT and custom builds at €6,000 excl. VAT. We usually start with a diagnostic. See our engagement formats