COGEP Avocats
Website and search visibility for a tax law firm
A site built around clients' questions, written to be found on Google and connected to the tools of a tax law firm.
Professional services firmsCustom journeysWriting for GoogleFirm tools connected
The context
A well-regarded firm, absent from Google results on its own tax topics. The website brought in almost no enquiries.
The system delivered
A site designed around the firm's real client journeys, with content written for Google and connections to the firm's tools.
- Journeys and screens designed from scratch
- Writing for Google on tax topics
- Technical connections: forms, audience measurement, the firm's tools
Results
The firm now appears on its tax topics, where its clients search.
The website brings in contact requests, which it did not do before.
« La seule agence à avoir rendu nos services fiscaux clairs et orientés conversion. Un vrai levier digital pour notre cabinet. »